How to Use Google Trends?

What is Google Trends?

Google Trends, users in a certain period of time GoogleIt's a completely free tool used to analyze the popularity of search terms on . Launched in 2006, this tool is indispensable for digital marketing, SEO, content strategy, and general trend analysis.

Google Trends, provides valuable information to those developing digital strategies by showing in which regions and time periods words or topics are searched more.

The popularity of a keyword Between 0 and 100 It's expressed as a score. This score visualizes the keyword's performance over time and shows the user whether the keyword is trending upwards or downwards.

It also plays a key role in shaping local and global marketing strategies by analyzing in which geographic areas the word is more popular.

How to Perform Keyword Analysis with Google Trends?

Google Trends, is a highly effective tool for keyword research. To analyze the popularity of your keywords and the periods during which they are searched the most, you can follow these steps:

1. Login to Google Trends: Go to the Google Trends homepage and type the keyword you want to use into the search bar.
2. Select Time Zone: Google Trends offers data up to 2004. You can choose the appropriate time period to examine your keyword's historical performance.
3. Region Selection: If you want to perform global or local analysis, you can select a specific country or region.
4. Filter Categories: For more specific analysis, you can filter your keyword by a specific category. For example, you can examine trends under the "Technology" category.
5. Select Search Type: Apart from web searches, you can also analyze keyword performance for different platforms such as YouTube searches, Google Shopping searches or image searches.

By following these steps, you can examine your keyword performance in detail and shape your strategy accordingly.

How to Interpret Data Provided by Google Trends?

Google Trends's data not only reveals a keyword's popularity but also offers clues that can guide your digital strategy. For example, when a keyword is at the top, it can make sense to create content and launch ad campaigns.

If your keyword is popular in a particular region, you can market to that region.

When the trend is down, it may be useful to turn to alternative keywords.

A regional popularity map shows which regions your keyword is seeing the most interest in. For example, developing a strategy specifically for Istanbul might be effective for a keyword popular in the city.

How to Analyze Local and Global Trends?

Google Trends, a powerful tool for analyzing local and global trends. Knowing which keywords are popular is a huge advantage for digital marketing and SEO strategies.

To examine local trends, you can select a region and see search results only in that region.

For example, you can select Turkey to see popular keywords in Turkey. For global trends, you can select different countries to compare popular keywords globally.

For brands operating in the global market, it is important to learn which keywords are popular in which countries.

With this data, you can decide which countries you should promote your products in and shape your strategies accordingly.

Performing Competitive Analysis with Google Trends

Google Trends, as well as keyword analysis competitor analysis It can also be used for... As competition in the digital marketing world increases, knowing what words your competitors are using and how those words are performing provides an advantage.

To conduct competitor analysis Google TrendsYou can compare multiple keywords and see which ones are most popular. This way, you can observe which keywords your competitors are using and tailor your strategies accordingly.

For example, you can develop your own strategy by analyzing whether a word frequently used by your competitors is trending.

How to Track Changes Over Time with Google Trends?

Google Trendsis effective for tracking a keyword's evolution over time. Understanding a keyword's performance and peak periods over the years can guide digital strategies.

By performing time-based analysis, you can learn during which periods certain keywords are popular and intensify marketing activities during that period.

For example, during the holiday season “holiday deals” If you notice that the popularity of the keyword is increasing, you can increase your advertising campaigns during this period.

Google TrendsIt's also useful for tracking seasonal changes. Understanding which keywords are searched more frequently depending on the season is particularly advantageous for e-commerce and digital marketing strategies.

For example, “summer clothes” Since the keyword is searched more in the summer months, you can strengthen your strategies during this period.

Conclusion

Google Trends is an effective tool for analyzing keyword popularity, analyzing competitor strategies, and understanding local and global trends. This data helps you optimize your digital strategy and produce the right content at the right time.

By monitoring keyword changes, you can gain a competitive advantage and strengthen your marketing campaigns. Google TrendsBe sure to take advantage of the opportunities offered by .

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