Brief
Insufficient ROAS
Wake Up in Yaşam tarzı was spending a sizeable budget on Meta + Google but ROAS hovered around 1.8x — below breakeven.
+42%
ROAS lift
−38%
CPA reduction
4.8x
Average ROAS
%2.8
Conversion rate
Campaign structure
Funnel + creative refresh
Restructured the account into awareness/consideration/conversion. Set up Conversion API + GA4 to make measurement ad-blocker-proof. Launched a 16-creative-per-month test program (statics + reels + UGC).
Result
ROAS 4.8x, CPA −38%
ROAS 1.8x → 4.8x in 90 days, CPA −38%. Even with 35% budget increase, TACoS dropped. Customer renewed the annual contract.
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