A digital storefront that turns visits into bookings, uniting beauty and wellness under one roof in Samsun.
The project
CHI MI Wellness & Beauty is a beauty and wellness center in Atakum, Samsun, offering everything from ice laser hair removal and HydraFacial to bioresonance therapy and medical massage. For brand owner Özgür İnce, we built a custom-designed WordPress site that organizes this wide service range into one clear flow and routes visitors straight to booking via WhatsApp and phone.
Challenge
CHI MI's offering spread across very different categories: hair removal, skin care, brow and lash work, permanent makeup, and wellness therapies. The challenge was to present this variety without overwhelming visitors, give each treatment the detail it deserved, and convey the trust and hygiene perception that is decisive in the beauty sector. The brand needed to be visible in local search, and every click had to convert into a booking as smoothly as possible.
Result
CHI MI now has a digital storefront that presents its broad service range in a premium, trust-building voice without feeling scattered. Visitors quickly find the treatment they want, get informed through video and FAQ, and book in one tap via WhatsApp. The site gives the brand a fast, mobile-smooth, locally visible foundation that strengthens its position in Samsun.
Built by
Approach
We grouped dozens of treatments into logical clusters such as hair removal, skin care, brow & lash, permanent makeup, and wellness therapies, giving each its own narrative and imagery. A visitor reaches the treatment they're looking for in seconds.
We placed the messages of top-tier hygiene, personalized skin analysis, and expert touch at the heart of the layout, and used a video gallery and FAQ to answer pre-treatment questions and remove hesitation before booking.
We kept WhatsApp and click-to-call buttons fixed and visible across every service page, and reinforced visibility in Samsun searches with a mobile-first, fast-loading build and local SEO.
Highlights
From hair removal to wellness therapies, every service is grouped into an easy-to-navigate structure.
Top-tier hygiene and personalized care messages sit at the center of the layout.
Fixed WhatsApp and call buttons on every page turn a visit into a booking on the spot.
Local SEO and a fast, mobile-first build help it stand out in Atakum and Samsun searches.
Screenshots
Scope
Stack
They presented all our different services without making them feel scattered, with a premium look that fits our brand. Now our guests easily find the treatment they want and book with one tap on WhatsApp.
Related services
Your turn
60-minute free discovery call, then a roadmap built for you.
