Challenge
A creative agency faces its toughest test on its own website: when your business is advertising, your site has to look better than every project in your portfolio. Humor's generic, template-based site stood in deep contradiction with their 'no limits, no templates' claim. They needed a showcase that could present references from TRT to ASUS, 100M+ views and video-heavy production work in a dark, cinematic language without sacrificing speed.




