We brought Ankara's 4,000 m² life club online with a custom-designed WordPress site that mirrors its premium feel.
The project
Bemax Life Club, set inside Konutkent Elya Tower in Çayyolu, is one of Ankara's most comprehensive sport and lifestyle centres — a semi-Olympic pool, spa & sauna, 50+ professional machines and 30+ weekly studio classes. Worgoo built a fully custom WordPress site that translates the venue's spacious, premium atmosphere into the digital experience. It presents every offering — fitness, pool, spa, pilates-yoga studios, nutrition consulting and the on-site Bemax Cafe — in a clean yet striking layout, guiding visitors to a free trial via WhatsApp.
Challenge
Bemax delivered a premium experience in person — pool, spa, large studios, expert staff. But online it lacked a modern showcase that matched that calibre, communicated its wide range of services (fitness, swimming, spa, group classes, nutrition) without overwhelming the visitor, and pushed prospects toward one clear next step (free trial / contact). Local 'gym' search was competitive, and the brand's life-club positioning needed to be just as visible in the digital space.
Result
Bemax now has a fast, mobile-friendly digital showcase that mirrors the exclusive experience of its physical venue. Every service is explained clearly in one flow, visitors can reach out for a free trial via WhatsApp in a tap, and the brand confidently owns its Çayyolu 'life club' positioning online as well.
Built by
Approach
We split fitness, the semi-Olympic pool, spa & sauna, pilates-yoga studios, personal training, nutrition consulting and Bemax Cafe into distinct yet cohesive service blocks. In a single scroll a visitor tours the entire facility and reaches the service they want fast.
We custom-designed the brand's clean, airy, modern atmosphere on WordPress with generous whitespace, dark-light contrast and facility photography front and centre. No off-the-shelf template feel, and the same elegance holds on mobile.
We made trial-membership and contact prompts visible in every section — one-tap WhatsApp buttons plus clear location and contact details turn visitors into leads before they reach reception. For local SEO we structured headings and Schema markup around an Ankara/Çayyolu focus.
Highlights
Not a stock theme — an interface built around the brand's premium, airy identity.
Fitness, pool, spa, studios, nutrition and cafe — all on one page without clutter.
Visible conversion buttons that open WhatsApp in one tap for a free trial.
Ankara/Çayyolu-targeted heading structure and Schema for search visibility.
Screenshots
Scope
Stack
Related services
Your turn
60-minute free discovery call, then a roadmap built for you.
