We turned one-on-one TUS mentorship into a trust-building digital experience that converts into bookings.
The project
TUS Destek is an education brand offering Turkish physicians one-on-one mentorship for the medical specialty exam (TUS), with every mentor having ranked in their exam's top 100. Built around Dr. Özlem Beyazyıldız's belief that the exam 'rewards strategy, not sheer volume,' we built a fast, mobile-first custom Node.js site that clearly presents the mentorship packages, the mentor roster, and the free intro-consultation flow.
Challenge
TUS is a high-anxiety exam where thousands of physicians compete, and the market is flooded with 'study harder' resources. TUS Destek's edge was its personalized, one-on-one system, but communicating that trust- and outcome-driven promise was hard on a scattered page with unclear pricing and scope. The path from a physician's phone to a booked consultation had to be made frictionless.
Result
TUS Destek now has a professional digital storefront that communicates its one-on-one mentorship promise from the first second and routes physicians frictionlessly to a free intro consultation or WhatsApp. The transparency of the packages and the proven track record of the mentor roster position the brand as a trusted, premium option in a crowded TUS market.
Built by
Approach
We structured the Mentorship, How It Works, Our Mentors and Pricing sections into a clear flow, foregrounding the mentors' top-100 credentials and Dr. Özlem Beyazyıldız's story of climbing 223 ranks to finish 33rd in Turkey as social proof.
We designed the single session (₺4,000) and the monthly mentorship program (₺12,000) with transparent scope differences, and positioned the no-obligation free intro consultation as the primary conversion step.
We made the WhatsApp, email and live-chat channels reachable in a single tap from every mobile screen, and built the site on a custom Node.js architecture that is fast, lightweight and search-friendly.
Highlights
Every section was written for the anxiety and decision moment of a physician preparing for TUS, with exam-specific, outcome-focused messaging instead of generic education copy.
We placed trust at the center by foregrounding every mentor's top-100 result and the founder's story of finishing 33rd in Turkey.
By framing the no-obligation free consultation as the primary call to action, we guide visitors toward a low-risk first step.
Instead of a template, we built a lightweight, fast, mobile-first custom Node.js architecture that strengthens performance and the SEO foundation.
Screenshots
Scope
Stack
My goal was to show physicians that working with the right system wins; Worgoo turned that story into exactly the kind of trustworthy, clear site I wanted it to feel like. We now receive consultation requests far more easily.
Related services
Your turn
60-minute free discovery call, then a roadmap built for you.
