A custom WordPress site that turns academic ENT expertise into a trustworthy, conversion-ready appointment experience.
The project
Doç. Dr. Nesrettin Fatih Turgut is an academic ENT (otolaryngology) specialist at Samsun Medicana Hospital, treating everything from pediatric ENT and sialendoscopy to medical aesthetics. At Worgoo we built a custom-designed WordPress site that presents 25+ treatments and surgical procedures clearly, lets patients reach an appointment in one tap via WhatsApp and Doktortakvimi, and carries a clean blue-and-white clinical identity.
Challenge
Before committing to surgery, patients need to be convinced of a physician's expertise and trustworthiness, yet a long list of treatments (sinus surgery, sleep apnea, pediatric ENT, medical aesthetics) risked feeling scattered and overwhelming on a single page. The practice needed a mobile-first, locally discoverable presence that conveyed the weight of an academic career while helping patients understand each procedure, find the right treatment, and book without hesitation.
Result
Doç. Dr. Turgut now has a single digital hub that clearly communicates his academic expertise instead of a scattered list of treatments, guiding patients confidently toward booking. With a fast mobile experience, strong local-search positioning, and an easy-to-update structure, the site provides a foundation built to support the practice's growth.
Built by
Approach
We grouped 25+ procedures into intuitive clusters such as pediatric ENT, head-and-neck surgery, sleep apnea, and medical aesthetics, designing icon-led cards and dedicated detail pages so patients can quickly find the right service.
We paired a blue-and-white clinical identity with sections that highlight the doctor's academic title, experience, and 333+ Google reviews at 5.0, all on a custom WordPress theme built to be fast, scalable, and easy for the doctor to update.
We made WhatsApp, direct call, and Doktortakvimi/Doktorsitesi integrations reachable on every screen with a mobile-first layout, and strengthened visibility for "Samsun ENT" searches through local SEO and Schema markup.
Highlights
From pediatric ENT to sialendoscopy and medical aesthetics, every procedure was organized into easy-to-browse icon cards and detail pages.
The associate-professor title, 10+ years of experience, and 333+ reviews at 5.0 were surfaced to support the patient's decision.
WhatsApp, call, and Doktortakvimi/Doktorsitesi integrations were made reachable on every page to shorten the path to booking.
With Schema markup and local SEO configuration, the site is structured to surface for searches like "Samsun ENT."
Screenshots
Scope
Stack
My patients now see my treatments and academic background far more clearly on the site, and reaching me has never been easier thanks to the WhatsApp and booking buttons. The Worgoo team captured my profession online exactly as it should be.
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Your turn
60-minute free discovery call, then a roadmap built for you.
