For Samsun's OB-GYN specialist: a digital front door that earns the patient's trust in the first second.
The project
Op. Dr. Zehra Yılmaz is an OB-GYN specialist in Atakum, Samsun with over 15 years of clinical experience. We built a fully custom-designed WordPress site spanning her full range of services, from pregnancy follow-up and IVF to gynecological surgery and genital aesthetics. With online appointment booking, pregnancy-week and ovulation calculators, an in-depth blog and an FAQ section, the site became both a practice showcase and a patient-education hub.
Challenge
Women's health is a deeply sensitive, private domain where patients often search anxiously and with hesitation. With a service range stretching from pregnancy to IVF and from surgery to genital aesthetics, a visitor needed to find the right treatment without getting lost and to feel trust at first glance. The previous digital presence neither organized this breadth clearly nor helped the doctor stand out in local Samsun searches.
Result
Op. Dr. Zehra Yılmaz now presents her full range of services in one organized, trustworthy and mobile-friendly digital home. Patients easily find the treatment they need and book online; the calculators and blog content position the site strongly in local search while clearly establishing the doctor's expertise.
Approach
We grouped dozens of treatments into intuitive categories: pregnancy, women's health, IVF, laser, genital aesthetics and surgery. Each treatment got its own clear, reassuring information page so a visitor's worry is met with knowledge.
We designed a soft, warm visual language that conveys clinical cleanliness and a flow that foregrounds the doctor's expertise. The whole site is mobile-first, so a patient searching from their phone reaches the booking step in seconds.
We added pregnancy-week and ovulation calculators, a rich blog, a video gallery and an FAQ section, turning the site from a one-off business card into a resource patients return to. Content was structured for SEO around local Samsun searches and women's-health queries.
Highlights
Dozens of treatments, from pregnancy and IVF to gynecological surgery and genital aesthetics, organized into intuitive categories a patient can navigate without getting lost.
A warm custom visual language that reassures patients and conveys clinical cleanliness in a sensitive field.
Pregnancy-week and ovulation calculators added practical value that keeps visitors on site and brings them back.
A patient searching from their phone is guided to the booking step in a few taps, easing conversion.
Scope
Stack
My patients can now easily find the information they need and book appointments straight from their phones. In a sensitive field, Worgoo built a warm, organized and trust-building site that represents my clinic online exactly as it should be.
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