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WordPress · Custom BuildPersonal brandGenel Cerrahi2025

Op. Dr. Yavuz Sultan Selim Cerrah

A boutique surgeon site that frames facial aesthetics and ENT care around natural results and trust.

Op. Dr. Yavuz Sultan Selim Cerrah
Platform
WordPress
Build
Custom
Industry
Genel Cerrahi
Brand owner
Op. Dr. Yavuz Sultan Selim Cerrah
Year
2025
Visit live site

The project

Op. Dr. Yavuz Sultan Selim Cerrah is a surgeon in Atakum, Samsun specializing in facial aesthetics and functional ENT surgery. At Worgoo we built a custom-designed WordPress site that clearly explains procedures such as rhinoplasty, revision rhinoplasty, endoscopic facelift, submental liposuction, otoplasty, brow lift and septum deviation, and channels prospective patients into WhatsApp and online appointment.

WordPress
Custom-designed platform
15+
Procedures presented
Online randevu
WhatsApp + booking
Schema
Local SEO markup

Challenge

Aesthetic surgery is a deeply trust-driven, highly competitive field; a prospective patient wants to understand the surgeon, the philosophy and real outcomes before deciding. The previous digital presence failed to convey that trust, could not present 15+ procedures in a readable hierarchy, and did not turn searches into a concrete appointment step.

Result

Op. Dr. Yavuz Sultan Selim Cerrah now has a mobile-first site, positioned in search, that presents every facial-aesthetic and ENT service under one trust-building roof. Prospective patients can read each procedure clearly, see result stories, and move to WhatsApp or online appointment in a single tap.

Approach

What we did

  1. 01

    We turned the surgeon's ethical approach into design

    We translated the practice's real messages, like 'we only recommend what you actually need' and 'every face is unique,' into a calm, trust-building visual language. Natural results, a boutique approach and post-op follow-through became the backbone of the homepage.

  2. 02

    We structured 15+ procedures into a clear architecture

    From rhinoplasty to revision rhinoplasty, from endoscopic facelift to septum deviation and snoring treatment, each procedure got its own space and explanation. We separated aesthetic from functional ENT services so a prospective patient reaches the right page fast.

  3. 03

    We connected every interaction to appointment

    We made the WhatsApp line (+90 530 500 95 78) and online appointment calls persistent and easy to reach across the site. With Samsun/Atakum-focused local SEO and Schema markup, we converted search traffic into contact.

Highlights

What makes this work

Boutique design for the surgeon

A custom interface reflecting the surgeon's natural-result philosophy, with the trust and restraint aesthetic surgery demands.

15+ procedures, clear hierarchy

Rhinoplasty, facelift, otoplasty, brow lift, septum deviation and more, each presented separately and clearly.

WhatsApp and online booking

Persistent contact calls across the site turn a search directly into a booking step.

Samsun-focused local SEO

Schema and content built for local searches like 'Samsun rhinoplasty' and 'Samsun facelift'.

Screenshots

Live in the wild

Homepage
Homepage

Scope

What we delivered

  • Custom WordPress design and development
  • Content architecture for 15+ facial-aesthetic and ENT procedures
  • WhatsApp and online appointment integration
  • Samsun/Atakum-focused local SEO and Schema markup
  • Mobile-first, fast and accessible interface

Stack

Technologies we used

WordPressCustom ThemeSchema.orgLocal SEOWhatsApp APIResponsive
Worgoo captured exactly the sense of natural results and trust I want to convey to my patients. All my procedures now read clearly and simply, and prospective patients reach me far more easily.
Op. Dr. Yavuz Sultan Selim Cerrah
Facial Aesthetics & ENT Surgeon

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