A hand-coded personal-brand site that turns a digital marketing expert into the recognizable identity behind "Dijitalin Efe'si."
The project
Efehan Yıldız is a digital marketing educator, mentor and founder of Worgoo, offering WordPress and SEO training, web-design mentorship and brand consulting. We designed and hand-built a fast, fully bespoke personal-brand website on Node.js that brings his services, YouTube/podcast content and free SEO toolkit together under one identity.
Challenge
For an educator and consultant, credibility is everything — yet Efehan's services, trainings and content were scattered across platforms with no single hub telling his story under one professional identity. He needed a digital storefront fast and trustworthy enough to back the "Dijitalin Efe'si" promise and convince both students and brand clients at once.
Result
Efehan now has a single, professional home to send students, mentorship prospects and brand clients to. The site carries the "Dijitalin Efe'si" identity through a fast, clean, trust-building experience that clearly positions him across both his training and consulting work.
Built by
Approach
We distilled 5+ years of experience, agency leadership and an educator identity into one clear narrative, structuring the five core services (WordPress training, SEO training, web-design mentorship, SEO mentorship, brand consulting) into distinct, scannable sections.
Instead of an off-the-shelf theme, we coded a modern, clean interface with white space and blue/teal accents from scratch on Node.js, integrating his YouTube, podcast and blog content directly into the site.
We surfaced the free SEO toolkit, placed direct WhatsApp and email contact paths, and tuned pages for technical SEO and performance to win the visitor's trust.
Highlights
Services, trainings and content moved from scattered platforms into one professional identity.
No theme template — a fully bespoke, fully controllable Node.js codebase.
WordPress/SEO training and mentorship laid out in clear, persuasive sections.
Tuned for technical SEO and performance, as befits an SEO specialist.
Screenshots
Scope
Stack
Digital is literally my field, so my own site had to live up to that standard — Worgoo captured my "Dijitalin Efe'si" identity perfectly in a fast, spotless site.
Related services
Your turn
60-minute free discovery call, then a roadmap built for you.
