A digital practice for Samsun's interventional cardiology professor that earns trust from the first second.
The project
Prof. Dr. Uğur Arslan is a Samsun-based professor specializing in advanced interventional cardiology procedures such as TAVI, MitraClip, chronic total occlusion (CTO) and pacemaker implantation. Worgoo designed a custom WordPress site that translates his academic depth and dozens of treatment areas into language patients understand, with a clear path to online appointments. The audience is patients in and around Samsun who are worried about their heart health and searching for the right specialist.
Challenge
Interventional cardiology is highly technical; procedures like CTO, rotablator and renal denervation can drown a patient in jargon and frighten them. We had to turn the professor's decades of academic expertise and a wide range of procedures into a reassuring, understandable structure without losing an anxious patient. At the same time, the site had to rank for "Samsun cardiologist" searches and move the visitor to an appointment in a single click.
Result
Prof. Dr. Uğur Arslan's complex interventional cardiology expertise is now represented by a digital practice that is understandable and reassuring from the patient's point of view. The site has the technical foundation and positioning to carry patients searching for "Samsun cardiologist" to the right treatment page and, from there, to an online appointment in a single click.
Built by
Approach
From coronary interventions to valve procedures (TAVI, MitraClip), from pacemaker/ICD to structural heart and vascular treatments, we grouped dozens of procedures under understandable headings and built a dedicated, SEO-friendly treatment page for each. Whatever symptom brings a patient in, they can find their own situation in a few clicks.
We crafted a clean yet prestigious custom design that foregrounds his professorship, Hacettepe-Gazi training, international publications and 18+ years of experience, and made real patient reviews and clear contact details visible. We adopted a tone that is medical but never cold — warm and reassuring.
With prominent online-appointment, WhatsApp and phone calls placed on every page, a patient can reach out the moment they decide while reading the content — no waiting. With a mobile-first build, this path is especially smooth for visitors arriving from their phones.
Highlights
A content architecture with separate, structured pages for TAVI, MitraClip, CTO, pacemakers and dozens more — so each patient finds their own condition.
Schema.org and a clean technical build for visibility on "Samsun cardiologist" and procedure-level searches.
A design that foregrounds the professorship, international publications and real patient reviews to convey academic authority.
A fast, smooth mobile experience that never keeps an anxious phone visitor waiting.
Screenshots
Scope
Stack
My patients can now clearly see and understand me and my procedures online, and I feel that reaching out for an appointment has become noticeably easier. Worgoo built a site that conveys my academic background without intimidating the patient.
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Your turn
60-minute free discovery call, then a roadmap built for you.
