A trust-building, appointment-ready digital clinic for Atakum-based clinical psychologist Beyza Keskin.
The project
For Specialist Clinical Psychologist Beyza Keskin, who works with children, adolescents and adults in Atakum, Samsun, we built a custom-designed WordPress site that presents her therapy services with trust and warmth. We organised methods such as EMDR, schema therapy, MBCT and play therapy, alongside individual, adolescent and child-and-family counselling, into a flow a visitor can grasp at a glance. Instant contact via WhatsApp and phone, plus the online therapy option, were brought to the foreground.
Challenge
In the psychology field a visitor wants to feel trust before deciding; clinical information must convey competence without feeling cold or intimidating. The challenge was a digital storefront that communicates Beyza Keskin's academic background (Üsküdar University, a clinical psychology master's, NP İstanbul experience) and her therapy methods in a warm, non-judgemental tone that doesn't overwhelm the prospective client, while making it easy to turn interest into a booked appointment.
Result
Beyza Keskin can now represent her academic credentials and therapy methods through a warm, trust-building digital clinic. The site greets prospective clients with a non-judgemental tone, routes them quickly to the right service, and — through WhatsApp and online therapy — makes that first contact easier than ever.
Built by
Approach
We crafted a soft, serene visual language and a warm, non-judgemental copy tone that reflect a scientific and ethical approach to therapy. Colour, typography and whitespace were designed to evoke calm and trust in the prospective client.
We laid out individual, adolescent and child-and-family counselling and psychological testing separately, and explained methods such as EMDR, schema therapy, MBCT, solution-focused therapy and play therapy through clean cards. A visitor can answer 'is this right for me?' within seconds.
We made WhatsApp, two phone lines and email reachable from every section, and clearly surfaced the online therapy option for clients outside the city. We reinforced the Atakum, Samsun location with structured data for local search visibility.
Highlights
Individual, adolescent and child-and-family counselling plus psychological testing, clearly mapped to EMDR, schema therapy, MBCT and play therapy methods.
A warm copy voice and calm visual world that reflect a scientific, ethical approach and put the client at ease.
The online psychotherapy option is clearly surfaced for out-of-town clients, shortening the path to a remote appointment.
The Atakum, Samsun location is reinforced with structured data, improving discoverability for local searches like 'Samsun psychologist'.
Screenshots
Scope
Stack
Worgoo built a site that reflects my profession and my approach to therapy with exactly the warmth I wanted to convey. My clients now reach me far more easily; with online therapy and WhatsApp, taking that first step has truly become effortless.
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Your turn
60-minute free discovery call, then a roadmap built for you.
